MLB.TV app on a living-room TV

A front-end Roku redesign for MLB’s official streaming platform.

MLB.TV on Roku displayed on a living-room TV

Overview

Prior to founding Sela, our founder did a front-end redesign of the MLB.TV Roku app in BrightScript, redesigning three of the app’s core pages and transforming the viewing experience for baseball fans everywhere.

Timeline: 6 Months

Platform: Roku

Language: Brightscript

MLB.TV home screen before the redesign
MLB.TV home screen after the redesign
Before

Home Page Redesign

A full overhaul of the app’s home page. Games, shows and live feeds, all in one gorgeous experience.

MLB.TV games page before the redesign
MLB.TV games page after the redesign
Before

Games Page Redesign

A redesigned games view giving fans a cleaner, elegant way to browse every game across the league.

MLB.TV calendar page before the redesign
MLB.TV calendar page after the redesign
Before

Calendar Page Redesign

An updated calendar experience making it seamless to plan ahead, or jump into any day at a glance.

CBS News