A front-end Roku redesign for MLB’s official streaming platform.
Overview
Prior to founding Sela, our founder built a comprehensive front-end redesign of the MLB.TV Roku app in BrightScript — redesigning three of the app’s most critical pages and transforming the core viewing experience for baseball fans everywhere.
Timeline: 6 Months
Platform: Roku
Home Page Redesign
A full overhaul of the app’s primary landing experience. The new home page shows live games, personalized content, and key moments in a layout built for the living-room TV — giving fans an instant read on what's happening right now.
Games Page Redesign
A redesigned games view giving fans a cleaner, faster way to browse every game across the league — live, upcoming, and completed — with quick access to scores, streams, and highlights.
Calendar Page Redesign
A rebuilt calendar experience making it easy to plan ahead, follow a favorite team’s schedule, and jump into any game at a glance.
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